Apr 13, 2022
The apparel industry has undoubtedly entered a whole new dimension, shifting from 2D to 3D CAD, and leading universities around the globe are ensuring that their fashion students have the right skill set to succeed within the digital world of fashion.
FashionX, a student organization at Stanford University that aims to drive the next wave of innovators, creatives, and activists within the apparel industry towards a digital and more sustainable future, recently collaborated with Browzwear to create its very own virtual runway collection. Throughout this exciting project, members of the talented FashionX team paired up with Browzwear’s independent designers from the Indie Program to gain valuable hands-on experience working with VStitcher, from design concept to 3D apparel design and animation.
Following the completion of their garments, the students, alongside the I ndie designers, took part in a digital fashion showcase at Standford Unive rsity’s Campus, where their designs were displayed on the virtual runway, accompanied by a speaker series from industry experts. “ I liked the fact that I was able to find a new workflow and a method to create sophisticated patterns for the garment to aid the entire look. It was fun working on a new design with an Avantgarde approach,” s ays Jagdish Sethuraman , a 3D specialist at Browzwear who teamed up with Rayouf Al humedhi from FashionX .
Rayouf Alhumedhi, a member of FashionX team, particularly appreciated the accurate communication aspect of VStitcher, “ One of the top learnings from experience was how to research and communicate my idea and designs for implementations effectively . Understanding how to communicate specific materials and silhouettes using images and select highlighting was a useful skill. Working with 3D Designer Jagdish was also a privilege, and having someone bring ideas to life even more.”
Browzwear Indie designer and Guild member Astrid Hanenkamp , challenged herself throughout the design process but overall enjoyed bringing the student’s vision to virtual life, “The process took me out of my comfort zone because I wanted to convey the design vision accurately, and it meant I had to challenge myself on the patterns and the draping of the garments. In addition, I learned new techniques for building accurate models and accessories. I would have liked to see more of the concept ideas from the start to know the idea behind the garments because I feel it would have been easier to work on the execution of the styles.”
Another FashionX member, Vincent Hao , appreciated the exposure he gained from the program , “This program was a wonderful introduction to futuristic 3D fashion design software that helped me simplify the patternmaking and draping process . Browzwear’s flexibility as a design program was unexpected and working with an avatar, material, drape, and color forced me to consciously consider what I wanted in each step of the design process to create a cohesive, meaningful look,” s ays Vincent. “I gained a fuller understanding of designing fashion in an industry context and how this tool could be used for real companies to cut waste and costs, ” he added.
We’re inspired by the students at Stanford University for ushering in the next wave of apparel creatives through the FashionX community as they continue to take the lead and initiate progress to solve fashion’s challenges and drive change for the better. We look forward to our next collaboration with the talented team!
Link to the article: https://browzwear.com/blog/back-to-the-future-virtual-runway-show