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Denim Day's History and Importance

Happy Denim Day!

But if you’re like me, you were wondering… How did Denim Day start? Or for some, what is Denim Day?

Today I wanted to talk about the history of Denim Day, and why it's important we participate in it.

[Brief warning in case, there is mention of SA in this article!]

Denim Day started after a 1998 Italian Supreme Court decision overturned a rape conviction because the victim wore tight jeans. This overturning led to a movement of women wearing denim in solidarity with the victim. The “Denim Day campaign” was later developed by Peace Over Violence in Los Angeles - an organization that brings awareness to victim-blaming and destructive myths that surround sexual violence. Since then, it has become the longest-running sexual violence prevention and education campaign in history (according to the nonprofit group). The first Denim Day event was held in April of 1999 and has continued annually since.

For more information on the Italian Supreme Court case:

Up until a few years ago, I had no idea what Denim Day was. But after doing my research, I now know the importance of this day for the women around me. Apart from fashion, it’s a reminder to “wear jeans with a purpose, support survivors, and educate yourself and others about sexual assault” as the Peace Over Violence organization states.

To support Peace Over Violence, you can get involved online and on social media platforms to spread awareness using the hashtag #DenimDay. Or go to their website:

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