BIG GAME MERCH
We designed and sold our first "Beat Cal" Big Game merch.
Our merch and design teams worked hand in hand to design, produce, market, and sell our very own Big Game t-shirts. We worked through various iterations and ideas for the graphic, and ultimately landed on various animals and characters designed by our Director of Branding, Asia. We sold the shirts at various pop-ups across campus to FashionX creatives as well as broader members of the Stanford community. We hope to make this a tradition each year to create merch for one of the most school spirited events of the school year.