BORROWED: LAUNCH AND PHOTOSHOOT

We partnered with Borrowed, an on-campus P2P rental marketplace for clothing and everyday items to host an event and photoshoot. On Borrowed, users can “lend” their clothes and “borrow”, or rent, other users' clothes and items. It's like borrowing from your best friend’s closet, but with way more options. Borrowed will allow users to simultaneously reduce waste, earn passive income, and increase engagement with one’s friends and fans. Students were encouraged to wear their favorite outfit to FashionX, get photographed, and opt-in for Borrowed to rent out those clothes.